50 years of Sealy sleep: Some things change, some stay the same

Our Sealy story begins in 1881, in Sealy, Texas, when Daniel Haynes, a cotton gin builder, made cotton-filled mattresses for a few of his friends. Fifteen years later, Haynes sold his patents to a Texas company that retained the Sealy handle. Soon after, ad exec Earl Edwards penned the slogan “Sleeping on a Sealy is like sleeping on a cloud.” And with that, Sealy mattresses became a US phenomenon.
In 1967, the first Sealy Posturepedic mattress was produced at a factory in South Africa and the Sealy Posturepedic was first aired on television. It wasn’t long before our people loved the ingenuity of the Sealy Posturepedic mattress too and Sealy became the number one mattress choice.

In celebration of our 50th Birthday, we take a look back and discover how things have changed and how things have stayed the same.

What’s changed since 1967?

Over the last 50 years, there has been extensive interest in sleep. Sleep research, sleep medicine and sleep technology have unlocked many sleep mysteries and aided in the development of even better materials and mattresses.

Look at this ad from around 1989… R459 for a bed! The good old days!

Join us on our journey of sleep.
Join us on our journey of sleep.

On our birthday, it is with great joy that we recall some of our greatest milestones:

• Creating the Sealy Posturepedic – the first mattress of its kind that provided not just comfort but also postural support.
• Registering patents for a variety of groundbreaking technologies – including PostureTech Coil with Sense & Respond Arm; Pressure Relief Inlays and healthy fabrics, designed to relieve pressure points.
• Reinventing the innerspring coil to give tailored support and pressure relief.
• Introducing the use of latex and Gel memory foam into our mattresses to improve sleep quality.
• Producing Sealy mattresses at multiple facilities in Johannesburg, Cape Town and KwaZulu Natal.
• Being the first mattress company to offer a range of comforts – Firm, Medium, Plush and Extra Length.
• Creating an Orthopedic Advisory Board in the USA – a group of the finest doctors, clinicians and orthopedic surgeons who play a critical role in the design process.
• Creating the Pressure Mapping Lab Center of Excellence in the USA, a first-of-its-kind facility where all Sealy Posturepedic mattresses are scientifically tested to ensure that they provide maximum comfort by eliminating the uncomfortable pressure points that cause tossing and turning.
• Launching Do-Not-Turn mattresses to the consumer, a one-sided mattress.
• Commissioning the first large-scale consumer research study in the South African bedding industry.

In 2017, after all these new developments, has anything at Sealy South Africa stayed the same?

At Sealy, we still have a very simple mission: to help the world sleep better

• We continue to produce high-quality mattresses at affordable prices- even our budget-priced mattresses have quality features and materials to ensure durability.
• All our products are manufactured to the ISO.9001/2 quality system, ensuring every mattress leaves our facility quality controlled.
• Did you know that the Sealy Posturepedic is still the only mattress brand in the industry that has pressure-relieving standards for every mattress produced?
• Our family of mattress brands can be found in homes like yours, hotels and luxury resorts worldwide, and even the White House, making Sealy the no.1 consumer choice in South Africa.
• Sealy is also a leading supplier to the hospitality industry in South Africa and can be found in some of the finest establishments.
• We are proud that our consumers are loyal and have made Sealy and its brands the most popular in the world.
• Through its design, manufacturing and leadership, Sealy will always have an undying dedication to helping the world sleep better.

And so at 50-years young, we at Sealy South Africa are poised to continue in this legacy for many years to come.

Stand a chance to win 1 of 5 prizes of R50,000 cash, enter into the Sealy 50th Birthday Bash before end September 2017! Click here for more information.

Written by Roxanne Atkinson

 

50 things you need to know about sleep

To celebrate our 50th birthday we are giving you the gift of sleep! Here are 50 things you need to know about sleep:

1. Sleep helps maintain solid relationships – both at home and at work.
2. Nap for 10-30 minutes a day and you will improve your productivity in the afternoon.
3. Sleep 7.5-9 hours each night and you will have less cravings for high-carb/high-fat food.
4. An adult’s sleep cycle is 90 minutes- set your alarm clock to go off when you would be scheduled to come out of a sleep cycle and you will find it easier to wake up.
5. Sealy sprung foundations act like a shock absorber contributing to your comfort and support.
6. Are you an early bird? You can thank your genes if you are a morning person.
7. Getting enough slumber improves your reaction times and decreases your risk of causing a car accident.
8. The average base and mattress set lasts about 8 years.
9. Sleep helps us feel happier about ourselves and others.
10. Sealy mattresses use Cool Gel technology to help keep you cooler at night.
11. Electric blankets might keep you warm, but they shorten the life-span of your mattress. If you must use an electric blanket, keep it at a moderate heat.
12. Children and teens who get enough sleep perform better at school.
13. Don’t skimp when buying a new bed for your child – their growing bodies need support too.
14. Good sleep equals less sports injuries for athletes.
15. Drinking warm, sweet milk will make you feel sleepy.
16. Get good shut-eye and halve your chance of developing diabetes, high blood pressure and obesity.
17. Switch off all screens one hour before bedtime and you will fall asleep faster. There’s an app that can help you with that: The Net Nanny app.
18. A sleep mask can help you sleep more deeply.
19. Partner tossing and turning? A Sealy posture pocket mattress may be what you need to get a good night’s sleep.
20. De-clutter your bedroom to fall asleep faster.
21. A mattress protector can give your mattress an additional five years of life. Click here to view Sealy’s range of mattress and pillow protectors.
22. Use a happy scent like lavender and vanilla in your bedroom to build a positive association with sleep.
23. Taller than average? Sealy is available in standard 188cm and extra length 200cm in select models, providing a longer sleeping surface for the taller individual.
24. Cuddling stimulates both happy hormones and sleep hormones – give some hugs and kisses to your loved ones each evening.
25. A larger mattress means you are less likely to disturb your partner. Click here for tips on selecting the right kind of mattress.
26. Sleep-deprived people consume an average of 385 kcal per day extra. This is the equivalent of four slices of bread.
27. Do you doze on your back? Put a pillow under your knees to take the pressure off your lower spine. Click here to find out if your sleep position is causing you pain.
28. A warm bath triggers sleepiness. Bath just before climbing into bed and you will fall asleep faster.
29. Sleep naked and you could live longer!
30. When lying on your back or side, your pillow should keep your head in line with your spine.
31. Sex before bed can help you sleep better.
32. Do you suffer from allergies? A mattress with Aloe Vera fabric is the answer. It ensures your mattress is hypo-allergenic and stays cool, fresh and dry.
33. Getting enough sleep improves fertility in men and women.
34. Paint your bedroom in a calm shade and you will feel calm too.
35. Night owls seem to be smarter and more creative than those who keep a more conventional bedtime.
36. 85% of South Africans do not get the sleep they need (7,5 hours or more) each night. Find out more about South African sleep habits: Sealy Sleep Census results 
37. Never buy a mattress without spending at least one minute lying in the position you sleep in to see if it offers the right amount of support. Click here for tips on how to buy the perfect mattress.
38. Writing down five things you are grateful for each night before you go to bed improves your general mood.
39. Create happier dreams by listening to uplifting music just before bedtime.
40. A mattress does not need to be ‘firm’ in order for it to be good for you. Sealy mattresses offer the correct support regardless of the firmness.
41. Earplugs are a great way to mask loud noises that would otherwise disrupt your sleep.
42. Eat foods rich in B-vitamins, like bananas and oats, to help your muscles relax and fall asleep.
43. Fresh, breathable bedding helps your body warm up or cool down as needed. Buy the best quality linen you can afford to get a better night’s sleep.
44. Bamboo fabric is an intelligent textile technology with moisture wicking properties. It helps keep your mattress dry and your body cool.
45. Side-sleeper? Put a pillow between your knees to alleviate back and hip pain.
46. A double mattress offers a surface area equal to the width of one cot mattress for each adult. Now that’s a tight squeeze!
47. Candlelight does not interfere with melatonin-release, like blue electrical lights do. Enjoy a candle-lit dinner or bath and fall asleep with ease.
48. You will spend one-third of your life on your mattress – buy the best mattress you can afford.
49. Invest in a good mattress and it will cost you just a few cents per night over its lifetime!
50. Buy your bed from a retailer with a great reputation for service and integrity. Click here to find your closest Sealy retailer.

We want to give you more than just great sleep advice for our birthday. Whilst it may be our 50th birthday, we here at Sealy want to celebrate you, our loyal customer! Get your share of R250 000 by buying a Sealy mattress before 30 September 2017. Enter online here on our Sealy 50th Birthday page.

Buy a Sealy before 30 September 2017 and you could win your share of R250,000!
Buy a Sealy before 30 September 2017 and you could win your share of R250,000!