Sleep is the new status symbol for successful entrepreneurs

Marian Salzman, a trend spotter and chief executive of Havas PR North America, proclaimed in 2007 that ‘sleep is the new sex’. What she predicted was a cultural swing in boasting: the successful, the powerful, the high-flying entrepreneurs would tweet not of midnight conquests and VIP parties, but of great sleep… sleep that lasted 7-9 hours!

That prediction has been proved true and in 2017, she has taken it one step further declaring that ‘sleep is the new status symbol’. And like all status symbols, people will do anything to get it.

And so there has been a flood, a barage, of sleep tech products. From sleep belts that record everything, temperature-controlled mattresses that warm you up or cool you down, to vibrating pillows that disrupt your snoring- there is a gadget out there for all who seek sleep.

Penelope Green writes in an article for the New York Times  how a West Coast entrepreneur described sleep as a “human potential enhancer” – a skill to be cultivated and nourished. If sleep is a fountain of youth, offering longer life, more beauty and better decision-making, then you must be crazy not to want it?

And so the sleepless titans have fallen.

Presidents, CEOs and Fortune 500 company creators who are known and respected for their high-performance, low sleep lifestyle are no longer envied, but pitied. They are seen as sufferes of a genetic-mutation that robs them of the ability to enjoy a good night’s sleep… poor Martha Stewart and pity Donald Trump.

The enviable are those with a dream job who work hard during the day and sleep hard at night, folk like Tim Cook, CEO of Apple who boasts seven hours of sleep and TV host Ellen DeGeneres who scores eight hours of sleep per night.

Sleep-deprivation, caffeine-overload and smoking are no longer signs of a good life. Instead, they have been replaced with Instagram feeds full of sleep graphs that boast about a night full of uninterrupted, health-giving sleep, chamomile tea, meditation and naps taken at work.

Investing in sleep has never been so fashionable. At Sealy, we’ve been celebrating good sleep for 50 years.

Use our store locator to experience how a Sealy makes you feel. Buy a bed and you could win your share of R250 000!

Written by Roxanne Atkinson

Presenteeism – Worse than simply calling in sick?

Do you go to work, even when you’re feeling exhausted or ill, or you’re preoccupied with personal issues? This is called “presenteeism” – when you’re at work but you’re not very productive while you’re there.

The Harvard Business Review reported: “Presenteeism isn’t about malingering (pretending to be ill to avoid work duties) or goofing off on the job (surfing the Internet, say, when you should be preparing that report). Underlying the research on presenteeism is the assumption that employees do not take their jobs lightly, that most of them need and want to continue working if they can. The term refers to productivity loss resulting from real health problems….”

Many of the health problems responsible for presenteeism are chronic and relatively benign such as seasonal allergies, asthma, migraines and other kinds of headaches, back pain, arthritis, gastrointestinal disorders, and depression. All these conditions have something in common – they make sleeping difficult and lack of sleep further aggravates the condition. This sick cycle impedes productivity during the day, especially where it often counts the most, in our work.

Workers that don’t sleep well don’t feel good- they have impaired focus and attention, make more errors and need to repeat tasks multiple times before they get them right. During the day, they are at work, but they are not working well. At night, they are in bed, but they are not sleeping well.

The answer to presenteeism appears to lies in:

a) Finding great medical care (to ensure correct diagnosis and treatment).

b) Creating a corporate culture that puts the employee’s overall health above the bottom line.

c) Prioritising sleep to ensure workers get their health-promoting seven to nine hours every day.

With many workers unable to afford either good medical cover or a good mattress, should employers start to offer paid rest days and subsidies on well-designed, health-promoting mattresses?

For us at Sealy, good sleep is not a luxury. Our beds promise more than just sound sleep; they promise healthy sleep, thanks to our extensive research and development programs that have put us at the cutting edge of the ‘Science of Sleep’.

Read more related blog posts:
Clean Sleeping: the newest trend or old-school news?
How good sleep can change your life

Written by Roxanne Atkinson